"" IS WEDNESDAY'S MOST-WATCHED PROGRAM POSTING WEEK-TO-WEEK INCREASES IN VIEWERS AND KEY DEMOS
"" Wins The 10:00 PM Time Period in Viewers and Key Demos
": South Pacific" Solid Against "X-Factor" and Comedy Competition
CBS won Wednesday in viewers and adults 25-54 led by , the night's #1 program in viewers which also saw week-to-week growth, according to Nielsen preliminary live plus same day ratings for Oct. 5.
At 9:00 PM, was first in households (8.2/12), viewers (13.34m), second in adults 25-54 (4.6/11) and adults 18-49 (3.8/10). was up +5% in households (from 7.8/12), +2% in adults 25-54 (from 4.5/10), +6% in adults 18-49 (from 3.6/09) and added +760,000 viewers (from 12.58m, +6%) compared to last week. was Wednesday's #1 program in viewers.
At 10:00 PM, : CRIME SCENE INVESTIGATION was first in households (7.2/12), viewers (11.81m), adults 25-54 (3.9/09) and adults 18-49 (2.9/08). swept its time slot for the second straight week.
Earlier, SURVIVOR: SOUTH PACIFIC was second in households (6.2/10), viewers (10.54m), adults 25-54 (4.1/11) and adults 18-49 (3.1/09).
For the night, CBS was first in households (7.2/11), viewers (11.90m), adults 25-54 (4.2/10) and second in adults 18-49 (3.3/09).
Updated Wednesday ratings will be available this afternoon.
Note: DVR penetration is at 42%, up from 38% last year. Last fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network. This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow as well.
CBS Press Express