ION Resurrects Ratings After Bankruptcy Scares
Oct 4, 2010
-By Anthony Crupi
Off-network acquisition Criminal Minds (pictured) has performed well.
A year after ION Media Networks filed for chapter 11 bankruptcy protection for the second time, the broadcaster put together its strongest ratings period, nearly doubling its prime-time deliveries.
Per Nielsen ratings data, ION Television averaged 1.12 million viewers in the third quarter of 2010, an improvement of 94 percent versus the year-ago period. Based on ION’s sales prime (Sunday-Saturday, 7 p.m.-midnight), the family-friendly net enjoyed significant gains in the core demos, averaging 457,000 adults 25-54 (up 75 percent) and 403,000 viewers 18-49 (up 82 percent).
Off-network acquisitions such as CBS Television Studio’s Criminal Minds and the Warner Bros. Domestic TV procedural Without a Trace have powered ION’s growth. After the network bought the broadcast rights to Criminal Minds a year ago, the series now draws ION’s biggest demos, averaging 605,000 adults 25-54 and 536,000 viewers 18-49 in its Tuesday 10 p.m. time slot.
more at: MediaWeek