Criminal Minds: DVR rating for the Third week

From CBS

“HAWAII FIVE-0″ AND “The Mentalist" CONTINUE AS THE MOST PLAYED BACK SHOWS FOR THE THIRD CONSECUTIVE WEEK

“Hawaii Five-0″ Adds +3.13 Million Viewers and +1.1 Rating Points in Adults 18-49

“The Mentalist" Gains An Additional +3.06 Million Viewers and +1.1Rating Points in Adults 18-49

DVR Playback Vaults “Hawaii Five-0″ into the Nielsen Top 10 Among All Network Shows for the Third Straight Week

Live Plus 7 Day Playback Boosts CBS’s Third Week Ratings By +1.53 Million Viewers and +0.6 Rating Points in Adults 18-49, More Than Any Other Network

Nine CBS Programs See Audience Gains of More than

+2 Million Viewers and Four Programs Are Boosted By at Least a Full Rating Point in Adults 18-49, More Than Any Other Network

HAWAII FIVE-0 and The Mentalistcontinued as the most played back programs in viewers, with both series gaining over additional 3 million viewers and at over a full rating point in adults 18-49, when factoring in live plus 7-day playback for the third week of the 2010-2011 season ending Oct. 10.

In week three of the season, CBS gained +1.53 million viewers over its live plus same day average (+13%), an additional +0.6 of a rating points in adults 18-49 (+20%) and seven tenths of a rating point in adults 25-54 (+18%).

Hawaii FIVE-o, the number one freshman series of the season, gained an additional +3.13 million viewers (and +1.1 rating points in adults 18-49) while The Mentalist added +3.06 million more viewers (and +1.1 ratings points in adults 18-49).

With live plus 7-day playback, Hawaii FIVE-o ranked 10th among all primetime programs in viewers during week three, the third consecutive week that DVR playback vaulted it into the top 10.

DVR 7-Day Playback Lift to CBS Television Network:

Viewers A18-49 A25-54

Live Plus Same Day Week 3 Avg. 11.95m 3.0 4.0

Live Plus 7-Day Week 2 Avg. 13.48m 3.6 4.7

+1.53m +0.6 +0.7

+13% +20% +18%

• Among viewers, CBS had nine programs increase their audience by two million viewers or more.

• Among adults 18-49, CBS had four programs increase by a full rating point or more.

• Additionally, CBS had another 9 programs with audience gains of one million viewers or more and another 12 programs that gained at least half a rating point among adults 18-49.

DVR 7-Day Playback Lift for CBS Series:

CBS programs with lifts of two million viewers or more:

• HAWAII FIVE-0 (+3.13m to 15.42m)
• The Mentalist (+3.06m to 17.47m)
• Criminal Minds (+2.68m to 16.58m)
• The Big Bang Theory (+2.46m to 15.06m)
• NCIS (+2.36m to 22.20m)
• Blue Blood (+2.32m to 13.51m)
• CSI (+2.22m to 14.76m)
• The Good Wife (+2.20m to 15.00m)
• NCIS: LOS ANGELES (+2.02m to 18.20m)

CBS programs with lifts of a full rating point or more in adults 18-49:

• Criminal Minds (+1.2 to 4.7)
• The Big Bang Theory (+1.2 to 5.3)
• HAWAII FIVE-0 (+1.1 to 4.6)
• The Mentalist (+1.1 to 4.1)

CBS programs with lifts of a full rating point or more in adults 25-54

• HAWAII FIVE-0 (+1.4 to 6.1)
• The Mentalist (+1.3 to 5.6)
• Criminal Minds (+1.2 to 5.7)
• Two and a Half Men (+1.1 to 6.9)
• The Big Bang Theory (+1.3 to 6.3)
• CSI (+1.1 to 4.9)
• NCIS (+1.0 to 6.3)

THE TOP 15 MOST PLAYED BACK PROGRAMS IN WEEK THREE 2010

Live SD L7 Increase

HAWAII FIVE-0 CBS 12,294 15,424 +3130

Mentalist, THE CBS 14,411 17,474 +3063

Modern Family ABC 11,478 14,413 +2935

Grey’S Anatomy ABC 12,805 15,678 +2873

House FOX 10,794 13,587 +2793

Criminal Minds CBS 13,907 16,584 +2677

Glee FOX 11,213 13,683 +2470

Big Bang Theory, CBS 12,594 15,058 +2464

Castle ABC 10,874 13,276 +2402

NCIS CBS 19,838 22,201 +2363

Blue Bloods CBS 11.912 13,512 +2320

Event NBC 7,612 9,845 +2233

CSI CBS 12,537 14,758 +2221

Good Wife, THE CBS 12,795 14,996 +2201

Parenthood NBC 5,180 7,257 +2077